Originally from the UK, Diana has been passionate about healthy eating since childhood, vegetarian since the age of 14 and been living a raw food lifestyle since 1996. She first came to the Netherlands in 1998 to work as a landscape architect and later started her Dutch registered company Raw Superfoods in 2003.
Since hosting her first raw food event in Amsterdam in 2002, Diana has promoted many events for international raw food advocates such as David Wolfe, Shazzie, Gabriel Cousens MD, Chad Sarno, and has promoted Brian Clement (Director of Hippocrates Health Institute, USA) regularly since 2004. Diana is the co-ordinating editor of the 276-page book Raw Foods Works (published 2009) containing 20 unique chapters from leading experts representing what raw food leaders agree works with a raw food diet.
As an expert in the raw food and superfood arena, Diana has given advice about the public’s growing interest in raw foods and superfoods, to large companies, including Danone, Philips, and Ekoplaza, as well as provided inspiration and advice for many smaller companies.
As one of the pioneers putting raw food on the map in the Netherlands, Diana Store (Raw Superfoods) was the first to successfully Promote David Wolfe in the Netherlands (2003 and 2004), first to produce and distribute fresh wheatgrass, and first to sell Raw chocolate in Netherlands. Diana Store’s Raw Superfoods market stall can be found on Amsterdam’s Noordermarkt (Weekly Organic Farmers Market) since 2004.
In 2013 Diana was co-founder of the Dutch Raw Food Festival, and (co-)organiser in 2013, 2014 and 2017.
A number of Dutch celebrities have been customers-including Robert Kranenborg, Anton Corbijn and Georgina Verbaan!
Besides developing tasty recipes, Diana Regularly gives workshops in raw food cuisine and has given workshops in the Netherlands, Belgium, Hungary, Spain and USA.
As an articulate spokesperson, Diana has been featured in a broad range of Dutch media -including Viva, Happinez, NRC, the Volkskrant, Het Parool, the Better World, Stowe, Quest, Radio 1, AT5 and Ned 2, and has been a contributing writer to Get Fresh magazine (UK).
Diana Store is an expert on raw and superfoods. She did an excellent and inspiring presentation for one of my clients, a multinational company in the food industry. Marketers working for this company were looking for new trends in the food market and Diana told her story about raw food with a keen sense of humor and a lot of informative details. With her inspiring stories on new food for demanding target groups she is able to create a different mindset-which can be of huge value for marketing and product development. I would hire Diana again.
Klaus van den Berg, market researcher, strategist and trend editor of L’Officiel Hommes NL